'No Joining Fee'. The Fitness Industry Epic Fail.

Fourteen years ago the first health club I worked for had a leaflet offering 'no joining fee'. Last week I got a leaflet through my door from Virgin Active, and guess what the offer was, yep, 'no joining fee'. In over a decade the fitness industry hasn't moved on, its still churning out the same unimaginative, trite messages that have been proven to not work.

Even a company like Virgin Active that must have whole teams of marketing personnel and more money to spend than the average club regurgitates and persists with a failed strategy.

In this article, I'll look at what the fitness got wrong and continues to get wrong and may be come up with a few answers and suggestions for a better way. I don't pretend to have all the answers, but there just might be a better way.

(Note: this is a long post, if you don't feel like reading the whole thing, I've done a handy summary at the end, though you will miss out on some top notch info and references).

Why is there a joining fee in the first place?

Whether you call it a joining fee, an admin fee, a starter fee or whatever, most clubs which contract you in can't come up with a good reason why they have one. Probably twelve years ago, no joining fee offers seemed like good value to the public and consumers. The industry was still expanding, everyone was following more or less the same health club model and it seemed there was money to be made.

The joining fee is no more than a sales tool now, the public got wise to it. Joining fees and price presentations are the tactics of double glazing salesmen ten years ago. Everyone now knows that as soon as the sales advisor/person/ manager panics about not meeting their sales target for the month there will be a no joining fee offer. Sure enough, last weekend of the month, the offer banner will go up, no joining fee weekend, the text messages will go out to the prospects, a few people will join and the cycle will begin again.

Here's, the first thing the fitness industry can do now. Have transparent pricing. Have faith in your product and pricing. Stop discounting. If people know you discount, they will wait until you discount to join.

These days, everyone is fond of using Apple as a model for success (unless you happen to be one of the people working in their Chinese factory, then you probably don't feel so great about it, see here ). So throughout this article, I will post the question every so often, what would Steve Jobs do? Well, firstly, as you've probably noticed, Apple rarely discount products, ever. Their products aren't cheap to begin with, and often cost much more than their rivals products, but they still don't discount, because they have faith in the quality of their product.

If the customer wants your product, then price will not be the barrier.

Never forget Steve Jobs also came up with the $10,000 folly that was the Apple Lisa

Transparent Pricing

In a recent Fit Pro business (fitness trade magazine) article a company that does mystery phone calls said that the number of calls being answered in 5 rings or less was down to 60% and worst of all, most operators were committing the cardinal sin of telling the enquiry the price over the phone. In the same magazine, the open comment article says that the fitness industry's market penetration is still only 10%. And in the Editors commentary we find out that management expert Nic Jarvis believes a customer-centric approach will be the next big thing (hang on, no one thought we should be customer-centric before-hand?!)

Anyone, see the disconnect here? We treat our product like a secret organisation, putting up barriers. Oh, you actually want to know how much our gym costs? Oh, we couldn't possibly do that, we have to get one of special Sales Advisor guides to show you the secret room first, the secret room full of machines.

Obscure film reference: on the way to the room in the zone in Stalker, when they get there the room is a cardio theatre

You can go online now and buy just about everything, whether it be Amazon, or booking a holiday or hotel, the price of the product is there and plain to see. But for some reason, the fitness industry is still appallingly bad at this. (It also still thinks phone call mystery shops are valid, when most customers go to the internet first or come into the club, in fact, the only people who really enquire by phone anymore are mystery shoppers!).It was only a few years ago that some of the budget clubs changed the game, by giving customers the opportunity to join online and by actually stating what the price was. Despite this, very few health clubs or gyms actually show you what their prices are on their website, and even fewer allow you to actually part with your cash and join online.

In his book Winning, Jack Welch outlines the key behaviours of a company called Bank One (who lets face it are probably owned by the tax payer now, but the statement still holds true)

"Always look for ways to make it easier to do business with us"

 If you think about the fitness sector, we actually make it very hard to do business with us. In most cases, you can't join online, no one will tell you the price unless you book a secret tour of the special room of machines. And even if you do turn up to have a look at the gym , there's no guarantee that anyone will actually let you look at it. For example, me and my colleague tried to mystery shop a Virgin Active in the city of London, except we weren't actually allowed to see the club. We were told by the receptionist, that the sales advisor was in a meeting (no doubt discussing with his area manager how he was smashing targets but still needed to do a no joining fee offer that weekend) and couldn't show us around. Could anyone else show us around? No. that was a negative, no one else had the magical powers to say 'look. here's a treadmill'. Could we just go and have a look ourselves, again, that was a negative, there was no way we could be let into the secret citadel without a sales guide, what the hell were we thinking?! Now, if I was a real customer I would have probably gone and joined Bannatynes down the road, because at least they gave us a tour. However, at Bannatynes, the sales advisor had taken the museum tour concept to a whole new level, at one point he said 'here is a water fountain'. Thanks buddy, good to know that my �60 a month entitles me to some tap water. It might be owned by a dragon, but it doesn't mean they are any better than the usual suspects.

Most of the public don't consume our product and don't want our product, and yet, when they do, we actually make it hard for them to do business with us.

We must put ourselves in the mindset of potential customers. I find it very hard to imagine what it would be like to walk into a gym for the very first time, because I do it all the time. So I have to think of a scenario where I wasn't comfortable. I have been to Selfridges on Oxford St in London but once, if you've never had the misfortunes to go into Selfridges or Primark on Oxford St its like a cross between a shopping mall, Bladerunner and the Tokyo subway, in short I wanted to get the hell out of there, stat. And that's exactly how most of the public feel when they enter a gym.

You don't have to be a Six Sigma black belt like Jack Donaghy to figure this stuff out

Most high end health clubs are rubbish, in fact, 99% are.

Most high end gyms are crap. You pay �80-100 for one crappy program written by a guy making minimum wage, and despite the fact you are already paying �100 a month, they try and sell you personal training immediately, and if you're not interested you are persona non grata, just waiting for your 12 month contract to end, so you can leave, join somewhere else and get treated exactly the same all over again.

Don't be fooled into thinking higher price means better service, the fitness industry doesn't work this way. In the same way that the most exclusive clubs don't necessarily have trainers any better qualified than the guy working with his clients in the local park.

But don't worry, at least you get to have Molton Brown when you use the showers.

And nearly all health clubs have followed the big room full of machines model...

All watched over by machines of loving grace

Okay, Adam Curtis didn't have treadmills in mind, but you get the idea

This paradigm was set in the 1990's, and for the commercial fitness industry it hasn't changed that much. Get a room and fill it with cardio machines, and some resistance machines, and minimal free weights. Hopefully this will attract the 'right type' of clientele. This is also a minimal coaching model, because you don't need much coaching ability to show someone how to press quick start on a bike, therefore the company then saves money by paying staff minimal amounts because you don't need a strength and conditioning coach to be in the gym making sure people do something that might actually work.

I've been to a few brand new facilities, and they still get the model the wrong way round. Rather than thinking what does the customer need, and then choosing the equipment and then designing the appropriate space for this need; they still get a big room and see how many bits of kit they can fit in it. These facilities have had impressive swimming pools, and tennis courts and studios but the gym space was poorly designed; still almost an afterthought in terms of layout, size and flow. Just the usual depressing regimented rows of machines.

What would Steve Jobs do then?

In another article entitled Think Different in the Apr/May/Jun 2012 Fit Pro business magazine a guy called Derek Barton rightly states

"The health club industry has not figured out how to deal with the fact most people don't want its memberships. Even when people do join, many don't come back after 30 days."

But then in saying what he thinks Apple would do I think he misses the point. Barton thinks that Apple would build fantastic, cool, easy to use gym equipment that would attract people. He confuses the equipment with the product. Yes, Apple do control all aspects of their product from the machines, to the software to the Apple stores they are sold in. But, they don't control the music of the musicians that go on the ipod, and the computers used at Pixar were just a tool so a creative vision of film making could be realised. In the fitness industry, the machines and the equipment are just the tools.

If we followed this idea, then why don't Life Fitness and Technogym open their own gyms?

They already build the machines. And to be honest, if walking along on a treadmill while playing sudoku is your thing then they have done a pretty good job. (And don't get me wrong, some people want to come to the gym and plug in and watch TV while doing 40 minutes of cardio). Current cardio machines have touch screens, and TVs, and games, and ipod docking stations and internet connection. They've ticked all the boxes.

Probably, the main reason that Technogym and Life Fitness don't open their own gyms is that they are not stupid. Operating a health club is low margin business. The current Technogym top of the range treadmill costs over �11,000 off the shelf without discount, even with a 50% discount, that's a �5000 piece of hardware. A large chain gym can have 20-40 treadmills, so spending over �100,000 on treadmills alone is not uncommon. Set up costs are high, and margins are low in this business model.

Room full of treadmills: That's a 100 grands worth of treadmills right there

 And for a while everyone was happy

When the health club expansion first happened everyone happy, the equipment companies were selling warehouses full of machines, the clubs got to fill their big rooms with a cornucopia of machines to dazzle the public with, and the public got to do their 20-30 minutess of steady state aerobic exercise that everyone had told them to do. The clubs got to control the flow of people in their big rooms,, if someone is on a cardio machine for 20 minutes and the another one for 10 minutess and then another, there is a perceived value to the experience because of the length of time in the gym. Whereas no club was ever going to buy 20 latpulldowns or 15 chest press machines, that would be ridiculous. If members only did the weights circuit workout they were recommended they would be in and out in less than 20 minutess, no perceived value; also too much queuing for the resistance machines if that was emphasised. As resistance machines were built along the lines of one machine for one body part. Unless you were a serious weight trainer then it was all about the body part splits.

Cardio machine, fat loss machine, ab machine & conditioning machine for less than �50

But then, the health clubs became unsure of themselves. They weren't get anymore members and some of the big ones closed down or got taken over. And the companies didn't know oif they were giving the public what they wanted or what they needed, but they couldn't change. And the members of the public who had grown up in the health club boom and had always been told that they needed to do cardio, and lots of it, and you needed machines, and resistance machines too. And the disconnect happened, the public wanted health clubs with machines because it had always been so, and the health clubs kept building them. 

Because the health clubs had become confused, they had turned into showrooms for Technogym, Life Fitness, Cybex, Precor and all the others. The instructors were merely custodians, pointing the public to the best machines for their aerobic workout or their chest day.

Strength machine. Unlike a resistance machines that costs �3000, this one can do multiple things, but it takes up a lot less space in the big room, so the room may look a bit bare, but hey, maybe people could run up and down in the room

The machines weren't inherently bad, they were after all just machines, they more or less did what they said they would do, but the cult was over.


The members, in general, weren't getting results. And like many things in the 21st Century the industry started to fragment, and smaller PT gyms opened, and some people were getting results and they didn't have any equipment and some of them didn't even have a room. The old paradigm was starting to falter.

However, in recent years a couple of examples have shown that another paradigm is possible. British Military Fitness and other bootcamps have shown that people are willing to pay to train when in fact you have no equipment and you don't even have a gym space. (see my thoughts on bootcamps here). Zumba, has done the same, the instructors and the public realised that they didn't need to work in a gym or join a gym, all you needed was a big village hall and some music. Overheads are basically zero, and you target a specific market.

Don't try and be all things to all people

Health clubs have tried to be all things to all people, and in essence have failed to do this. Yes, there is a wide price spectrum, but you can write the mission statement for all of them by re-arranging the following words 'fitness, fun, family, service, customer focused, flexible, personal, blah blah', its all generic and doesn't mean anything in reality. In trying to attract everyone, they weren't really sure who they were attracting.

They have to attract as many people as possible, because they've got a problem,  the set up cost is high, running a facility with swimming pools and saunas and steams rooms costs a fortune, and people keep leaving.

I think it was Mark Rippetoe who said this industry doesn't make money. If you open a power-lifting, olympic weight lifting, hard core lifting facility, even in a relatively large town there won't be enough people to support the business. And in a small town it will be you and 10 of your friends lifting weights, while your business leaks money. Rippetoe says, you need that person who comes in and pays there dues every month, may be you don't like the fact that they just sit on a bike or stroll away on a treadmill, but at least they are doing something unlike most people, and they are paying for the business. Large commerical facilities rely on this idea to a much greater extent.

Both LA Fitness and Fitness First have garnered a lot of bad publicity recently in the UK via twitter, print media (see here) and TV because they make it hard for people to break contracts. This moment has been a long time coming, the sales and contract procedures in the fitness industry are so amateurish and poorly thought out I'm surprised it took this long. But the companies need these contracts, because they know most people are going to drop out, they need to compel you to keep paying.

And other sectors don't get the same level of bad publicity for a simple reason, because people perceive they need the product, that 2 year mobile phone contract, it's open to fat and lazy as well as fit and motivated people. Mobile phones, and ipads attract all types of people, and even when people lose their job they still perceive their phone and internet connection as essential.

But there are lots of other products that have to position themselves in the market place. This is why using Apple as a model is mistaken, because in many ways it is an anomaly. All types of social groups, demographics, and income groups are willing to part money for an iphone or ipad. But not all business work like this.

Positioning - Commit to a proposition 100%

All sorts of business have a specific focus, newspapers for example, all aim at specific markets, and newspapers that try to be all things to all people generally fail. Supermarkets, whether it be Asda or Waitrose have specific customers in mind, as do car manufacturers (this doesn't mean that all these business are successful or that they have a quality product).

But the fitness industry, as stated earlier is a bit more generic, a bit less sure of itself. You're just as likely to find a business man in the budget club as you are in David Lloyd.

Much is made of customer service in fitness, but little is done about it. Ritz Calton is always used as an example, because I guess they do have exceptional customer service, which you pay for. But what if your gym is the equivalent of Travel Lodge or Premier Inn, stop trying to be Ritz- Calton when you obviously aren't.

Budget Clubs brought this model to the table. If all you do is go to a room and get on some machines, why pay �80 a month, why not pay �10 month to walk on a treadmill. Or, to take it to its logical conclusions, why not just go for a walk for free outside.

A statistic I recently heard was that 40% of all budget gym users have never used a gym before. Spending �10 a month is a low risk option. As my colleague, Nick, pointed out though, this means 60% of all budget gym users have been to a gym before. For whatever reason the rest of the industry failed them. It wasn't good enough.

'Churn' is common industry term. With few new customers buying the product, most customers are churning between clubs, dropping out, re-joining, dropping out, re-joining.

Health Club Management magazine in a recent issue stated that the most common complaint in the industry was to do with cleanliness. There are two schools of thought on this, either 1) Health clubs really are a health hazard, and people fearing for their lives leave or 2) The member didn't get the results they wanted, needed to get out of a contract, needed to justify why they were leaving and cited cleaning as the reason.

At a recent workshop I was at, the presenter did say something that struck me that most of the industry doesn't do, and that is, have a proposition and then commit to it 100%

Crossfit & budget clubs

Budget clubs have committed to their proposition. And another example is crossfit. Regardless of what you may think about their training methods, they have stuck to their guns and their model. They have thrived on the hardcore image, they have recently garnered features in the British national press. Even things that would be considered to be bad publicity, like the mythical 'Rhabdomyolysis', have been used to create an aura around crossfit and attract people. They haven't tried to be all things to all people.

They found a niche, and now Reebok have jumped on board as well, because crossfit has differentiated itself.

The golden fleece of weight loss

Quite a few people in the industry have been talking about weight loss and how we need to tap into that market. Most people join a health club for weight loss, which the health club normally fails to help them with (normally because as the research shows, for people with a lot of weight to lose, exercise doesn't make much difference, its about what they eat and non exercise energy expenditure in everyday life).

The fitness industry wants to tap into the weight loss market of weight watchers, slimmers world and their ilk, but it still hasn't done it convincingly. The reasons are cultural, as much as they are about the product. I'm sure weight watchers have the same level of churn as health clubs, they just haven't spent �500,000 on a room full of equipment as well. Continuous government campaigns like Change 4 Life, don't seem to have made much of a dent on peoples activity levels or nutritional habits.

The weight loss market is the golden ticket, but the hardest to attract it seems. Could it be that most people are just lazy? Are we wasting our time with it?

GP/ Exercise Referral - a case study

You would think that people who had been referred to exercise by their GP would stick with it, but their drop out rates are the same as everyone else, despite the fact that they are more closely monitored than most other gym members and pay less (Orrow et al, BMJ, 2012).

So even though these people might have high blood pressure, or diabetes or heart disease and they will literally die if they don't start exercising and change their lifestyle, most of them fail to do so. If you can't motivate this group, what chance do you have with the average weight loss client. Now, a lot of these GP referral clients say they can't afford the gym, and as much as I want to believe they are hula-hooping in the back garden with their kids or going for a country hike like a Change 4 Life advert, lets face it, they're probably sitting on their arse eating a pizza.

So could it be time to focus on segments of the population who you can actually affect change with, rather than spending a lot of time and money trying to attract people who will drop out almost as soon as they started. After all, this is a business that has to make money, its not a public service.

Steve Jobs was right- but this is health & fitness - so think different

The fitness industry has been scrambling around trying to please customers. Steve Jobs, didn't believe in market research - 'because customers don't know what they want until we've shown them'. (Of course, Steve Jobs never went to a gym either, he went for a walk instead).

No customer ever asked for an iphone or a kettlebell or a TRX.

We must break the current paradigm, smash it and find a new one that works.

An integrated gym model, where the customer experience flows effortlessly from purchasing the product, to booking their first appointment, to their first entry into the club, their first encounter at reception and their first meeting with a fitness coach. And it should flow spatially once they enter the facility, they should never feel lost or intimidated. The product should make sense to them immediately both in its spatial layout and their experience and the results they will get from it.

The idea of an integrated product is an Apple stalwart. And one that can be applied to the fitness industry. Yes, in computing it does have its drawbacks (and for the record, I don't own any Apple products, but man-alive I want an ipad, damn, that marketing really does work!), but in the fitness business it makes perfect sense. And the final quote from Jobs

"Simplicity is the ultimate sophistication."

In Summary

If you made it this far, well done. This was a lot longer than I expected. If you just skipped from the beginning, these are the key take home points

Integrated gym model

• product driven, not sales driven
• build a results based gym
• transparent pricing
• make it easier to do business with us
• commit to a proposition and stick to 100%
• don't try and be all things to all people
• customers want experts to do things for them, so they can focus on other things, offer three levels of product 1) program writing 2)small group training 3) personal training
• have faith in your price and your product
• stop discounting
• yes, customers want someone to talk to but they all also want someone who knows what they are talking about
• its not about the machines
• its about behaviour change
• its about coaching
• use space wisely
• break the current paradigm

So that's that,  and if anyone from Fit Pro Business or Health Club Management magazine is reading, you can have this for free.

Do I have all the answers? No. But it's a start.

Sarah Lund: You don't need to be a detective to figure this out, so why hasn't any big fitness company?

References
Steve Jobs by Walter Issacson
Winning by Jack Welch
Fit Pro Business Magazine Apr/May.Jun 2012, Various articles & editorials, Fitpro.com
Orrow et al, Effectiveness of physical activity promotion based in primary care, BMJ 2012:344:e1389
Health Club Management Magazine
30 Rock Season 5

Micah True is Gone. Caballo Blanco Runs Free.

Sundown on canyon
Running on the waters edge
Morning Spring arrives

Copper Canyon - Mexico

Micah True is dead.

If you follow ultra running you already know they found his body in New Mexico this weekend. See here.

I had the good fortune to attend a talk by Caballo Blanco last year in London. Documented here. I like to think the comment on my article was from Caballo himself, may be it was, may be it wasn't, doesn't matter.

Caballo Blanco in London last year

I've never spoken to him directly, so a person I have never spoken to died in a place I've never been too, but like a lot of people the news of Caballos death affected me.

Why?

As he said himself,

"If I were to be remembered for anything at all, I would want that to be that I am/was authentic. No Mas. Run Free!"

He was authentic, he embodied the spirit of a sport. In an age when rampant commercialism has overtaken most sport, when most people have become disconnected from themselves and their environment, he represented an alternative.

He stripped it down to essentials. We all become enamoured by the details, which shoes should I wear, I need a garmin, and a heart rate monitor and a hydration strategy and this supplement. But you don't need any of this. The most important thing is to run. To practice running you must run. Human beings move, human beings run.

His friend and journalist Michael Sandrock said of him


"He's just authentic and genuine. ... Micah is a guy who follows his bliss,"

As Joseph Campbell said, the most important thing is to follow your bliss in life.

He was the distilled essence of why we run.

Most men (and women) live lives of quiet desperation. Somewhere in their life, may be in their teens or their twenties or later, they lose track of themselves.  The daily grind of going to work, and making mortgage/rent payments, and buying things they don't need in shops they don't like to put in a house in a place they don't want to live; and they wake up one day and can't remember who they are.

Caballo was the antithesis of this, be true to yourself.

You get to a certain age, and you don't have heroes anymore, but there are still people who teach you a thing or two, open a door to a room you never knew existed.

Sometime ago.

Back in early 2009 I walked into Foyles book shop in London. A few weeks earlier I had agreed to take part in an Ultra run the next year with my Dad & brother. Even though I had done some running in the past, I'd never run further than half marathon distance, never done a marathon and hadn't entered any type of formal running event since I was a kid. I had read Dean Karnazes Ultramarathon Man at some point, and even though it was a good read I had no intention of running anywhere.

On the shelf of the bookshop was the book Born To Run. It had only been published a few days earlier in the UK, and by shear luck I had stumbled across it while looking for a book on ultrarunning. As you probably know, the book introduced us to Caballo Blanco, became a best seller, probably single handedly started the barefoot running craze/ debate (though Caballo himself was pragmatic when asked about barefoot running), and is probably also responsible for a surge in popularity of ultrarunning.

But back then no one knew any of that was going to happen. I had already started running again, and the book introduced me to a whole world I knew nothing about, Leadville, Tarahumara, Scott Jurek, and running for the joy of running. Something I'd lost along the way. Running just to run. Running the trails, running the wilderness. In essence reading that book, and running ultras changed me.

Don't let me die in Charlton

A long time ago, a guy I knew, started getting chest pains while driving in London, he then realised he was in Charlton, the place he grew up and hated. Despite his sense of impending doom he deliberately kept driving to get out of Charlton, to another part of London because he didn't want to die in Charlton, where he had started.

In the end I guess it doesn't matter where you die.

But it seems Caballo Blanco was in the right place, on the trail, in the wilderness, out running.

'He was a friend of mine, he died on the road'. - Bob Dylan

Yes taken too soon. But his spirits lives on, Micah True is dead but Caballo Blanco runs free in all of us.

Be all you can be. Run because you want to, run because you need to.

"There is no test to hand in at the end of life, so there is no way to fail." - J. Haidt (The Happiness Hypotheses)

Keep on running, I'll see you on trail somwhere, someday.

Adios amigo.
 

WHY LOG TRUCK DRIVERS RISE
EARLIER THAN STUDENTS OF ZEN

In the high seat, before dawn dark,
Polished hubs gleam
And the shiny diesel stack
Warms and flutters
Up the Tyler Road grade
To the logging in Poorman creek.
Thirty miles of dust.
There is no other life.

Gary Snyder - Turtle Island 1974

Qualifications once the golden rule are now just pieces of paper*

Interlude

Where have I been? In the fitness wilderness, living on protein shakes, intermittent fasting while perfecting power club Kata's. No, In reality I've been busy & lazy simultaneously, so this is my first real article of 2012. It's been a long time coming, so without further ado, here we go.

Fitness Qualifications

This is about fitness qualifications in the UK, if you live outside the UK I have no idea how it works, but having read quite a few American commentaries on their fitness industry, it seems pretty similar.

In the last year I've seen a lot of CVs and application forms from people applying for fitness instructor jobs, studio instructor roles and more recently apprenticeships (finding an apprentice is no where near as exciting as Alan Sugar and Donald 'this really is my hair' Trump make out).

There are a whole host of qualifications including degree level sports science, and I've seen people with degrees in sports coaching and even degrees in personal training. There are level 2, level 3, level 4 qualifications, NVQs, BTECS and all sorts of names I don't profess to understand. Most vocational fitness qualifications are also recognised by an organisation called the Register of Exercise Professionals (REPs, more on this later). There are universities, awarding bodies, Active IQ (whatever that is), private companies, government funded schemes and probably about a million other pathways I don't even know about. In a word, its confusing out there.

So what is the best course to do? What is the best route to take without going bankrupt? And are any of these qualifications worth a damn?

Hard Times

One thing I can say, is the job market must be tough out there, I have received application forms for apprenticeships from people with degrees in sports science and PE (No, they can't do it, they're over qualified) as well as people who have level 2 fitness instructor and level 3 personal trainer qualifications. For another job, a part time fitness instructor there were over 50 application initially, all of which had a recognised qualification. There used to be a time, when you received applications on spec from people with no qualifications, but all of these people had an industry recognised qualification.

This means there are a lot of people applying for a small number of jobs, there are a lot of people with the paper qualifications, and there are a lot of companies churning out people with fitness qualifications.

Certificate = just a piece of paper

As well as seeing all these application forms, I have had the chance to assess the practical skills of candidates with all these different qualifications. And in a word it was disappointing, it didn't matter if they were level 2 or 3 or had a personal training degree, when asked to write an exercise program they were all equal in their lack of imagination. And I don't want to be harsh to the individuals involved, I don't expect people to turn up being fully fledged coaching experts, and after all most were just doing what they had been taught or what they thought was expected of them in a gym setting. It seems, programming hadn't moved on in the 14 years or so since I was first qualified. Regardless, of which imaginary client I gave them, whether it be an old person, a young person, a fit person, unfit, back pain, 99% of the programs were uniform in the template they followed: cardio warm up, static stretching (some rare dynamic stretching), more cardio, some more cardio, machine weights, 3x10, some more cardio, swiss ball crunch and static stretch to follow. Ok, it wasn't 'wrong' as such, but no one thought about doing 5x5, or 10x3 or free weights, or mobility/ activation drills, or not giving the person with back pain crunches. Its not as if this information isn't readily available on the internet or in book form! The average well informed gym user could probably write a better program.

To paraphrase Alwyn Cosgrove, someone comes to us and wants to lose weight, what do we do? Cardio & weights. Someone comes to us and wants to get fit, improve body composition, increase muscle, what do we give them? Cardio & weights. There has to be a bit more specificity, surely?

It also seems practical coaching skills or basic movements really don't feature much in these courses. Asking for a demo of a deadlift, or squat, or press and to coach a client was painful to watch in some cases, it was obviously the first time some of these fitness professional had attempted these movements.

Now there is a school of thought, that says, you can teach the practical skills later and the most important thing is the ability to interact with people. Which is true to a certain extent, but when you do encounter that person with back pain, or someone with real goals it's a good idea to have a vague idea of what to do. Yes, you need to be able to motivate but you also need to have the practical skill and coaching 'eye' to see how someone needs to fix their squat.

Level 2 - write down what you already know

A few people I know recently did their level 3 qualification, but they had to do their level 2 again with the training company they were using. It was following an NVQ model, which as far as I can tell, involves writing down what you already know and what you already do, so you don't have to actually learn anything new, or read anything, you're already doing the job, just write it down and get a qualification. I don't know if this is a uniquely British type of qualification. They also had to answer such questions as what do you do and who do you call in the event of a first aid, what is the procedure after an accident. All useful things to know, but the type of things a company has to tell you anyway on the first day of the job, and doesn't really help you when confronted with the obese guy with a knee injury.

So that's level 2.

Level 3

Level 3 really take it to the next level. A former employee of mine was completing her level 3 qualification last year, when I asked her how the course was going, she looked somewhat disappointed. They had been taught how to do advanced techniques like body part splits, giant sets & tr-sets. As she rightly said, this is not how I train or the women who come to me to get fit, lose weight and 'get toned' want to train. I asked if they had covered anything else like mobility drills, or total body movements, metabolic conditioning, 10x3, EDT. The answer was 'no', the advanced personal trainer course had managed to combine some crazy 'functional training'  and had lifted most of their syllabus from a 1997 issue of Flex magazine.

Level 3 personal training courses use this as a reference, but you don't even get to look at the fitness model centre fold to distract you from the poor information

So again, despite the shear wealth of information out there on training methods, even down to realising that muscle hypertrophy maybe doesn't just occur in the 8-12 rep range, the average fitness qualification will stick with some 'broscience' rather than the evidence.

Level 3 specialist courses

Now you're fully qualified its time to specialise. Exercise/GP referral is one route. I did this course quite a few years ago. The first thing you'll notice on these courses, is that there are very few people from the private sector or self employed personal trainers attending them, nearly everyone works in local authority or leisure trust centres. As these are the only real business's that have exercise referral schemes.

When I attended this course quite a few years ago now, we covered a myriad of conditions. First things first though, we went through the karvonen method of heart rate percentages, then onto working out V02 max percentages, then onto all the medications that people can take that render these heart rate methods inaccurate and worthless, then onto the Borg RPE scale (like an old friend for anyone who has attended any fitness course). Then onto the stages of change, and readiness for change model - which is pretty much useless for anyone working in a gym. And then onto the guidelines for all the conditions, which I can summarise in one line 'do an extended warm up, do some more cardio, do a weights circuit using 8-12 reps following ACSM guidelines, use RPE scale'.

This works fine for your average deconditioned client with anxiety, depression, or hypertension - you can't go wrong if you use common sense. Then you start getting referrals of people with knee replacements, hip replacements and you realise that course wasn't worth a damn. Where was the practical info on how to get people mobile again, to strengthen their hips, get them out of a chair and walking. It wasn't there, you had to go find it yourself.

Again, there is a school of thought, that I have seen quite a few physios subscribe to, that any movement and exercise is equally valid if it gets people moving. Tell that to the cardiac client who can do 40 minutes on the recline bike but still can't get out of a chair without struggling and getting out of breath.

At this point, you start abandoning official fitness courses and go looking elsewhere for the answers.

Level 4 and beyond

I have done two level 4 courses, one for exercise for lower back pain management and one for exercise for stroke.

The back pain was somewhat farcical. The course text was Stuart McGill's book Lower Back Pain Disorders, which I had read before attending the course. It turns out the physio taking the course hadn't read the book. First there was a question paper, where me and my colleague (Nick 'contest ready' Heasman) both had the same question marked 'incorrect' by the physio tutor, in fact we had got the question right (what provides the core with hoop strength? Rectus Abs or transversus? You decide) and the physio was wrong.

Secondly, when demonstrating the bird dog, the physio told us to hollow and pull our abs in, when I asked why we weren't bracing like the course text said, it turns out the tutor hadn't read the text, and gave the usual blah answer that I can't even recall it was so absurd. We then learnt some useful things like, playing bingo (I kid you not, forward flexion intolerant, don't worry a game of bingo will make you feel better) to help people overcome the psycho-social aspects of back pain (tell that to an athlete trying to get on the field or the young mother with kids) and then the usual 'cop out' of its non specific chronic back pain, then any movement should help. To paraphrase Stuart McGill, there is no such thing as non specific back pain, they just haven't investigated it properly.

To add to the farce, it turned out this course wasn't accredited level 4 when we did it, so we then had to go and re-do it, with a case study, practical demo and a heavy emphasis on yellow flags and psychosocial aspects (important, but not the only thing like most of these courses seem to assume). The Active IQ framework for exercise for back pain was the usual - cardio warm up, stretches, pulse raise blah blah. When my colleague pointed out to the assessor you probably wouldn't use this format with a back pain client he agreed.

At this point you may think I was losing faith in the fitness courses.

I also did the exercise for stroke course with later life training. Another level 4 course, this one was all evidence based for stroke. As usual there was only one self employed PT on this course, everyone else worked for local authorities & leisure trusts.

Though this course was comprehensive, the evidence based circuits was literally based on one study. So we had to replicate the circuit used in the study exactly. This is a somewhat problematic approach to evidence based programming, as there is only one source and you are doing things that were done within a limited research setting. If they had drawn on more evidence base and given a template or blue print to follow rather than having to do exactly the same exercises and warm ups and stretches in the same order the course may have been more applicable. Even blending in some clinical wisdom, and common sense with the evidence base may have made the course more practical in the long term.

And it also begs the question, who cares if you are level 4...

REPS

The register of exercise professional classifies fitness courses as level 2, 3, and 4 and its members can be level 2,3, or 4.

Again, showing the bias of level 4 courses, to become a level 4 instructor on REPs you need to have reference from your employer and do some online test on the quality assurance referral framework (eh?). Thus they assume you must be employed, you can't be self employed it seems.

And most strikingly, no one cares if you are level 4 REPs, no one will ever ask you if you are level 2, or level 3 or level 4. Not one client ever has asked me if I am a member of REPs or what level I am.

Much like being a level 45 dungeon master, no one cares if you are REPs level 4.

Craig Feldspar level 45 dungeon master: Much like being level 4 REPs, no one cares

Clients don't really care who you did your course with or what level you are. They look at how you behave and how you train people and what results you achieve.

There is a long held belief by many in the fitness industry that REPs is nothing more than a glorified way of training companies getting you to do more courses. I don't think they're in cahoots or its a cartel or anything, but REPs needs the training organisations and the training organisations need REPs. The REPs newsletter and email bulletins contain adverts for courses by training providers.

Fact is, you don't need to be a member of REPs, no one cares, as long as you are insured, belonging to this organisation wont get you any more business.

And the training courses; I was lucky my level 4 courses were paid for by other organisations. If I was paying for them myself I would think long and hard before doing them, if you are genuinely interested in the subject, then do them, but they won't increase your income potential, you might as well do Zumba or British Military Fitness if you want to do that.

What now? Read a book

At this point I can only echo Nick Tumminello's advice, if you want to do a fitness course, do the cheapest and quickest one you can.

Then forget most of what they told you and go and read a book or two and look for good sources of info on the internet, DVDs etc. When I first started back in the dark ages, none of this was available, you had to do courses, now you can learn more in a week than a year of courses.

I get asked all the time, which is the best course to do, and it really doesn't matter, I don't think any of them stand out. I've learnt more from the internet, books, DVDs, research articles. I would say that 99% of what I do now on a daily basis with clients I did NOT learn from a training course.

If you have a qualification, you will probably get an interview - depending on how much effort you put into your application form. But make sure you can demonstrate an exercise, that you can write a decent program. And most importantly, if you want to work for an organisation go and do some research on member retention, customer service and how to talk to people. For some reason, none of the courses out there cover this.

Feudal Japan

These days, getting a fitness qualification is easy, and without getting too political, most qualifications in this country are now easy. There is no real failure rate, there is no gold standard qualification.

Back in the day, in  Japan, there are the famous stories of a student waiting outside a masters house for weeks in the snow before being accepted and then doing years of menial tasks. They had to show real dedication and commitment to the subject and put the time in. Now I'm not advocating this type of medieval training, but we need to raise the standard. It can't be a free for all, with thousands of people getting worthless qualifications.

If we have no faith in the qualifications, nor will the public.

In the meantime, get the piece of paper you need, but then be true to yourself, and spend a life time learning and mastering your subject, you owe it to yourself and your clients.

A picture of Ava Cowan to make us all feel better: now this article is better than Flex magazine and most training courses!

*The title for this blog was stolen from the Billy Bragg song To Have And To Have Not

Ask The Dust* (New Year Future Paranoid Blues)

 "Sometimes, we have to do a thing in order to find out the reason for it. Sometimes our actions are questions, not answers."

                                                                                                    - John Le Carre

Sub-atomic tracer

You are dying, you are decaying, one day you will be gone, you will be dust.

The inevitable question: Why exercise? Why bother eating well? When the end is certain, a guaranteed result.

The sub-atomic uncertainty that forms you at the quantum level is dancing with energy. On the first day of the New Year, I see the streets full of people trying to run. Something, deep inside of their DNA is expressing itself, their genetic code is telling them to move.

Your body wants to move.

You were born to move.

Life is happening out on the hard edges. The soft middle is overflowing with people who abandoned themselves along time ago.

You know what to do, your gut instinct is telling you what to do. But do you have the guts to follow it, or will this year dissolve into all the others.

The particles that make you up have been here since the beginning of time, they will be here once you are gone. Regardless of what you do.

The blank piece of paper in front of you. An arbitrary year zero, you can start again whenever you want. The only limitation was the fixed mindset, fear of failure stopped you all those other times. The growth mind set, why not, what the hell have you got to lose this time?

The blank piece of paper. People will tell you to write your goals down, to give yourself a time limit, to make them specific. It doesn't work. You will fail, writing is not enough. Action is all that counts.

The information age will steal your soul, gigabytes of junk noise will drown you. You must go where it is quiet. Find the quiet centre. Find the person you were going to be. You already know the answers.

You already know what is important to you and what is not.

Simplify.

Its simpler than you think. Want to start running? Go out and walk, then run a bit, then walk a bit.

Pick heavy things up, and put them over your head, magical things will happen.

But you must want it, you must need it, the hunger will drive you. When others falter and try to drag you back, you must push on.

The things you carried your whole life. Let them go, no one else will.


Last Thoughts On Running - Why You Should Run Long At Least Once

In darkness you creak out of bed
Mirror reflects some stranger
Who are you
The cold air outside hits
You're running
Artificial sodium sun lights
Past traffic, diesel petrol fumes mix with the rain
And you're still running
Windscreen wipers, engine noise, traffic death march
You are apart, anonymous faces inside tin boxes
Maybe some of them understand
Lost lives commuting
And you're still running
For a moment you're not one of them

Grey Upon Grey
Iron Sky
Your soul seeps into the cracked concrete
Years Passing, Time Burning
And you're still running
Sometimes legs numb
Sometimes like lead wading through treacle
And sometimes, just sometimes
Skimming the surface
Floating
Rare moments
Searching for those moments
You keep running

The road unwinds
Another day
Past the shops to let, the closed hospitals, the broken down buildings
The road outlives them all
You're still running
Occasional eye catching of those trapped in traffic
Through wiper blades, they see
They understand
When they get home, they will abandon the day
They will be running too

Then the trails
The dust, the mud, the snow
Sometimes hard, sometimes soft
The trail unwinds
Your mind unwinds
And you're still running
Drifting
All the years compress
The lyrics of a song from light years ago
You remember, every conversation you ever had
And it only lasts 10 minutes
Everything, you've ever said and you can only remember 10 minutes
You're still running
Waking dream visions
That girl you went to school with 20 years ago
You try to remember her surname
The guy you worked with a lifetime ago
Where  did they all go
Maybe they're running too

Replay all those situations
Replay all those moments
But here and now
You're still running
As all those memories stream
Its not morose & its not nostalgic
Because you're moving
And the trail knows
Right now there is no future, there is no past

Sun up
Sweat, heat, blood singing in your head
Seasons fall away
Any time of day
You're still running

The horizon calls
Run towards it
Circular
Never ending
Curvature of the earth
You've been running since birth

Twilight
Forlorn half light
Come home
Take off the day like an overcoat
Your job is not you
And you're running
Could be pavement
Could be trail
Doesn't matter

Past the yellow lights
People trapped in humdrum lives
Behind windows
They stare at blue tubes
And black mirrors
They'll never know

Its pain, its real, its flow
Who are you
You know
You run
The dust kicks up
The dust knows
The dust is you
And you are the dust
And you're still running



Rocky quote to start the year with:

"Then the time come for you to be your own man and take on the world, and you did. But somewhere along the line, you changed. You stopped being you. You let people stick a finger in your face and tell you you�re no good. And when things got hard, you started looking for something to blame, like a big shadow. Let me tell you something you already know. The world ain�t all sunshine and rainbows. It�s a very mean and nasty place and I don�t care how tough you are it will beat you to your knees and keep you there permanently if you let it. You, me, or nobody is gonna hit as hard as life. But it ain�t about how hard ya hit. It�s about how hard you can get it and keep moving forward. How much you can take and keep moving forward. That�s how winning is done! Now if you know what you�re worth then go out and get what you�re worth. But ya gotta be willing to take the hits, and not pointing fingers saying you ain�t where you wanna be because of him, or her, or anybody! Cowards do that and that ain�t you! You�re better than that!"

*Ask The Dust is a book by John Fante. It's not about running, fitness or the new year

Saw this picture on Neghar Fonoonis blog

Is The Entire Fitness Industry BS? Part 2: A review of Les Mills CXWORX and what is a master trainer anyway?

In part 1 of this series I covered personal trainers. In this part I will review the CXWORX class I took part in at the same conference as well as trying to figure out what a master trainer is.

CXWORX is a core program put together by Les Mills somewhere in deepest darkest New Zealand. In case you don't know Les Mills are the same people who brought you the body training systems programs: bodybalance (basically yoga to music), bodyjam (like Zumba but for people who have co-ordination and rhythm), bodycombat (punching & kicking into the air and making a travesty of the martial arts), bodystep (like step but with the word 'body' in front), bodyattack (jumping jacks & spotty dogs to music) and bodypump (actually makes women start weight training and using free weights, so generally this is a good thing, I have a few problems with it like the awful overhead press technique they recommend and doing bicep curls for 3 minutes with a population that is mainly interested in weightloss, and always doing very high reps but otherwise at least they are lifting weights).

CXWORX is a 30 minute core workout which according to their website is 'based on scientific cutting-edge research' (more on this later). See the promotional video below.



The Good, The Bad & The Stupid

Firstly the class was taught by a 'master trainer' who was hot and had some of the best delts I have ever seen, and if she doesn't compete in figure competitions she needs to! Unfortunately, I can't remember her name, so sorry lads, no photos or links.

We started by doing some supine leg lowers, where we were instructed to brace our cores. Excellent, I thought, the concept of bracing has entered the main stream, no longer are we 'pulling in' or hollowing.

However, we then started doing some crunches, and sit ups and then oblique crunches. Great, flexion and rotation, I could feel my lumbar discs starting to de-laminate (I have a confession here, oh hot master trainer, I actually cheated and did McGill back saver curl ups and dead bugs at this point).

Now, at this point, remember the CXWORX website says the program is based on cutting edge scientific research, although on the very same page is a picture of a bloke doing a twisting oblique crunch. No, no, no! Maybe, they've got access to some cutting edge scientific research that I haven't seen, maybe they read McGill(2002) and McGill(2004) and thought, no, all the research on repeated spinal flexion being bad for your back must be wrong.

Or maybe they read Contreras & Schoenfeld in the NSCA journal and thought, yep, these guys are right. (Of course, they're not, listen to this audio interview from McGill for some insights, knowledge bombs and McGill being diplomatic)

http://www.myrehabexercise.com/blog/archives/669

Or maybe, they thought, you know, even though the evidence is overwhelming that crunches are a stupid idea, people want to do them,if you have no history of back pain you can get away with them, so we have to put them otherwise people wont come to our class.

However, if 4 out of 5 people experience back pain at some point in there life there is a good chance that someone in the class has a back issue. And seeing that an overwhelming number of people have a head forward, shoulders rounded, Janda upper crossed posture; there is a 100% chance that there is someone in the class who doesn't need to groove in this bad posture with crunches.

Anyway, that was the bad part of the class.

The good part. The instructor said the core is not just the abs but the posterior chain & glutes as well. So we did, some band work for the glutes, x-band type walks, monster type walks, as well as some band resisted bird dogs. All good.

The instructor even mentioned the 'back slings' of the body, again excellent, I don't know if she was consciously referencing the myofascial anatomy trains & slings or it was something that was in the script she had been given, but it was a nice touch.

We also did some exercises with a weight plate, similar to a snatch balance and sotts press, see these videos here & here to see what these exercises are. Again, it was good to see the instructor emphasising the whole body training approach to hit the core. I think I might even use these weight plate versions with some clients!

There were some planks & hand walk outs, again all good. Though I'm not sure if the average class attendee is going to be doing these. Plus, one of the down sides of all the Les Mills programs is the instructors don't have time to go out and correct anyone's technique, they have to keep with the music.

We did some other resistance band, side lunge stuff, which was a bit too Gary Gray, Paul Chek functional folly for my liking.

There were some side bridges, at which point we were instructed to pull our abs in. Which made me think, maybe the instructor just said 'brace' earlier because it was in the script and really didn't understand why we were bracing in the first place. Side bridges, went into some side oblique crunches, again pointless, especially for a class population who generally don't want their waist to be wider. Do some asymmetrical carries instead.

There were a few more crunches to finish, to really work on our 'six pack'. Of course, the six pack is really a matter of genetics & diet, and don't forget the main action action of the rectus abs is to resist rotation, not forward flexion (MCGill, 2002, 2004 etc). Again, their cutting edge scientific research must be different to mine.

They Almost Get It

The instructor did some good things, but also some stupid things. Its like they haven't quite connected the dots. Which makes me wonder, do the really get it, do they really understand bracing, and flexion or are they regurgitating  a script and haven't read any of the research, or have been highly selective in their interpretation.

Its like someone gave them the house fully built, but if they really understood the blue prints they could build their own house, and have a deep understanding from the foundations up.

Its not like this stuff is even new anymore. Check out the year on the first McGill reference, 2002, this information has been in the public realm for a decade!

Should I get CXWORX?

Firstly, let me say I've never quite understood the BTS model, you have to buy the licence from them. And in most of the programs the exercises never change (bodyjam excepted because its a dance routine). So you are essentially buying a music playlist. Just in case you can't work out how to use the playlist function on your ipod, Les Mills have done all the hard work for you. And by the CXWORX instructors own admission, the music for this program is deliberately low and in the background.

Secondly. If you are  a fitness professional and you can't actually workout how to put together a 30 minute core routine you have either taken a blow to the head with a power club or you need to change jobs. If you really have no imagination Les Mills have done the thinking for you.

Lastly, I think I could design a better core routine right now. Get rid of those crunches and replace them with some dead bug variations would be a start.

What is a master trainer anyway?

In the last few weeks I've met quite a few 'master trainers'. Now in my mind, if you use the phrase 'master trainer' I expect the re-incarnation of Mel Siff to turn up, and if he's not available, at the very least I expect Pendlay, Pavel or Abadjiev to turn up; not someone who has bought one too many tight black technical t-shirts.

I'm not sure how you become a master trainer. Do you have to go to the Dagobah system and train with Yoda?

Yoda: Training master trainers for the past 500 years

It takes a certain amount of confidence to call yourself a 'master' if you are not an 80 year old Japanese martial arts expert.

Champions of the stupid*

(*stolen from Charlie Weingroff, as used in this audio interview here and in this blog post)

It doesn't make sense, that if you were a master trainer, you would still be doing crunches. But this is not the only example, I've come across recently.

I get a magazine called Fit Pro Network sent to me, as part of my job role I get it free. It's aimed at personal trainers and studio instructors. In the latest issue there was an explanation of how to do a swiss ball crunch. Firstly, the person who wrote it is apparently a 'Vipr master trainer', which is obviously an oxymoron. And secondly, a swiss ball crunch, are you kidding me! If you are reading a magazine aimed at fitness professionals I'm hoping you don't need anyone to tell you how to do a crunch on the swiss ball.

And, also you guessed it, why the hell are you doing a swiss crunch in the first place. Yes, rectus abdominis activation in increased, but compared to a normal crunch the spinal load doubles!(McGill 2004, again). I'm sure the master trainer knows this, otherwise he is just another champion of the stupid!

WTF: I will hunt you down. The kettlebell & battling rope will be my weapons of choice in the game of functional training top trumps

Last example. This time a technogym master trainer, who had a degree in biomechanics. Don't get me wrong, he was a nice guy. and up to a certain point he was making sense. But then like a lot of master trainers and functional gurus he took it too far. One minute, we're looking at the cardio wave machine. fair enough, lateral movement, gets you out of the sagittal plane. But then he jumps the shark - not only could we be on the cardio wave we could also be throwing medicine balls and swinging kettlebells on it, or as one of my staff said in a gently mocking way 'we could stand on top of it and then jump onto it'. Kettlebells are good enough already on the ground, you don't need to be doing CV at the same time.

Its the old, bullshit baffle brains concept. Maybe a newbie inexperienced trainer is falling for this and believing them, because they are master trainers, and all knowing and all seeing. If only they new the truth.

Without bagging on the same master trainer, he then went onto to say how the cardio wave could activate the VMO, and help people with knee problems. Hmm, lack of VMO is a symptom not a cause of knee pain in my opinion. See here again. And then like it was Flex magazine in 1993, went on to say how you could change the muscles you were working by changing foot position on the leg extension (yeh, or I could do some squats instead).

Also a note to all master trainers, please don't show me the Smith machine (and also a note to all equipment sales reps whether they be Life Fitness or Technogym, the Smith machine is not a transition between machines and free squats, its a completely different movement pattern, don't try and tell me this!)

Masters of nothing

I still don't know how you become a master trainer. But there is a good chance they know a lot less than you think. The same goes for celebrity trainers. I see Matt Roberts has a new book out on running (no link on purpose). Matt Roberts is the patron saint of master trainers, he may have even patented the haircut that most of them have. Do me a favour, if you are going to buy a book on running, get this one by Matt Fitzgerald 'The Mind-Body Method of Running by Feel' or The Runners Body, or the book FIT by Kilgore, Hartman & Lascek and read the chapter on endurance exercise. In short, go to some people who have some in-depth knowledge and deep experience.

Question everything, especially self styled masters.

Is the entire fitness industry BS? Everything you know is a lie. Part 1 (Personal Trainers)

Super Hans from Peep Show sums up most of the fitness industry in one phrase




Or as my ol' Pa used to say 'Bullshit baffles brains'

This is a three part series, part 1 will cover personal trainers or more specifically an 'in-house' PT conference I went to, part 2 will cover the concept of 'master trainers' and a review of Les Mills cxworx program, part 3 will cover fitness qualifications and courses.

I haven't got time to cover everything that is wrong with the fitness industry and personal trainers, so I will have to focus on some specific examples. Before I start it goes without saying that there are some very good personal trainers and fitness coaches out there, and if you're looking for a decent trainer I hope you find one. There just happens to be a lot of bell-ends as well.

Full disclosure: I don't do that much PT anymore, I think it doesn't work for most people, and small group training works better for more people. I think even writing a decent program and walking your clients through it and them training by themselves works better in most cases.

PT Conference - cigarettes & crisps

I work mostly for a company that is now reasonably big (I also work for myself as well) and it held an in-house PT conference. I took a couple of my trainers to it, hoping to meet some like minded trainers, exchange ideas, and hopefully learn some new things. Boy, were we in for a surprise.

There were about 20-30 people at the conference, including a couple of trainers I know and respect and quite a few I'd never met before.

As we entered the building, we saw a couple of PT's having a last minute cigarette before entering the conference. That's what I like to see, PT role models living the fitness dream. One of the PTs having a fag later turned out to be one of those people, one who has the confidence of a much smarter person.

Later at lunch checking out what some of the PTs were eating was also enlightening - crisps, the usual soft drinks crap. Bear in mind this was in an actual gym, where some of them will train clients, and some of them were wearing their PT polo shirts at the time. Now if you're in the fitness industry I don't expect you to be a saint, I myself have eating my own bodyweight in cheese over the festive season and drunk enough beer to knock out a honey badger. However, most of the time I'm pretty good, and please don't be doing this stuff in front of potential clients, people who will ultimately pay your wages and will ask you about nutrition.

Sales - it's all about the shirt

We kicked off with some of the usual stuff about sales, what is PT, we don't know how to market it, do you want to make more money, hey the product is you, blah blah. Personally I don't buy into this concept that PT is all about the individual trainers strengths, so we can't really market it. I would subscribe more to Alwyn Cosgrove's idea, in a large organisation you have to a model you can replicate; otherwise when your best PT leaves, all your clients go with them.

At this point one of the PTs handily pointed out that when she was wearing her fleecy jumper no one could see her ever so stylish polo shirt that has 'personal trainer' stamped on the back in big letters, and what we needed was fully branded fleeces as well. WTF?! Even the sales guy looked dumbfounded. Hey, if no one can see your polo shirt how about taking your fleece off. And here's a thought, if you are out on the floor actually training people, then people might actually think your a personal trainer and not just an overweight person wearing a fleece standing next to someone on a treadmill.

Then things got worse - the secret

You may not be aware that many gyms follow quite a simple model for PT. They normally get a PT or fitness instructor to do a standard gym induction, and by standard I mean awful. The idea is to give the client the most basic, machine based program that doesn't work. You then tell the bemused client who thought you were to help them, that yes, you can show them the secrets, the special exercises, but its gonna cost them, PT is the skeleton key to success.

I thought this still only occurred in the most backward globo-gym big box commercial heartless facilities, where the PTs pay �900 for rent and are on the breadline. After all, nearly all commercial health clubs require a monthly fee, and they all big up there individualised one to one program and there exclusive caring 'induction process'. Of course, they don't tell you that there individualised program consists of showing you three machines and a static stretch.

Due to this my personal training and fitness team have always worked on the premise of writing the best programs for people even if it isn't a PT session, but a session that is included in their membership. This way, they can sleep at night with a clear conscience, and hopefully the client will be impressed enough to get some PT after the 'free' sessions are done (doesn't always work out, people take the piss, but we all feel better about our profession and some of our gym members actually achieve their goals).

This rambling section, brings me to the actual point. In some 'break-out' groups we discussed programming and what we do. It then became clear that many of the PTs were following the crap induction model outlined above.

I was explaining that in a first session we might do some functional movement screening, and then might show the person some goblet squats or bodyweight squats. One of the trainers then looked at me as if I was punching clients in the face with a kettlebell. He actually said 'sounds like your over programming', another one chimed in 'kettlebells on the first session? There's no way they are going to be ready for that.' Other comments included, 'you can't be showing people power exercises like the swing', and that things like movement screening would be 'too confusing for clients'. And lastly, you're giving too much away.

Can't coach, won't coach

At this point my bullshit meter hit critical.

Never take one of these into a room full of personal trainers

In response to the squat question. If you can't coach a squat to a normal health person I don't know what to tell you. I use chair squats/ bench squats with clients with chronic back pain, people after hip replacements and stroke survivors. Yes, the evidence base recommends chair squats and eventually squats hovering above the chair for people after stroke. If I can get a stroke client to squat to a step built up with some risers while wearing an AFO (ankle foot orthosis), and you're telling me this movement is too complicated for a person who want to lose weight and tone up, I don't know what to tell you. If you can't coach a squat to normal healthy person in their first session, you either can't coach or you are too lazy too coach; sitting down and getting out of a chair everyday is a fundamental movement pattern that millions of people do everyday. So I asked what they would show people, they said leg press, you're freakin' kidding me right?!

In answer to the movement screen being too confusing and too complicated for clients: Obviously you don't necessarily use the verbage 'functional movement screen' with clients, and I'll leave it to Gray Cook to explain why you should screen clients. I probably train more injured people than the average PT (back pain, GP referral, stroke clients) and I employ some form of movement screen with them all (though I don't think I've ever done the entire official FMS with anyone), it might be the selective functional movement assessment (SFMA) seated compression test for back pain clients etc. And as far as I'm aware no one got confused, and the whole thing takes about 5mins.

I then proffered the idea to the assembled PT chumps, that you don't even have to do a movement screen, surely you will see if they can do a squat or if they have limitations in the mobility warm up, some scapula wall slides, bodyweight squats and cat camels are going to tell you quite a lot. At this point some tumble weed blew past. It seems most PTs don't know what a mobility warm up is either, 5 mins on the cross trainer anyone?

The conversation went on for a bit, where me and the PTs who work for me said things like 'why would you give someone an exercise program you know doesn't work?' And, of course, you would make sure someone could hip hinge before getting them to do a swing'. And yes, we do kettlebells with people who can use them within the first or second session. But it seems we are in the minority. It seems a program that consists of squats or step ups is too complicated or 'over-programming', yes somewhere, Rippetoe is crying with laughter. And more importantly giving clients crap exercise in the first session is an income generator later on, when it turns out they didn't lose weight or achieve anything with the half arsed 'program' they were given.

It seems the average PT has such little faith in their clients or the public, that they will only show them a leg press, because obviously they are too dumb to grasp anything else. Even though, they are injury free and have most probably used gyms countless times before. Even though I can start a back pain client on the road to hip hinging in session 1, for a female weight loss client this is obviously too dangerous. I concede there is a place for machines for certain people in certain situations, but these PTs blanket dumbing down of exercise for everyone is pure laziness.

Whining & Moaning

After this me and my team were ready to return back to base, and continue training clients in the awesome way they had become accustomed too, safe in the knowledge that most of industry rivals had never read a book. But there was more to come.

All PTs in this company get free access to PTontheNet, personally I've looked at it twice as I'm too busy reading fitness books, text books, DVDs, research articles, other fitness website & blogs & journals; but it's there if you want it. One PT then claimed she didn't have time to read it as she was too busy at work and wasn't going to look it out of work. Once again me and the rest of my team were dumbstruck. WTF?! This is your career, your life, how about turning off the TV. I do all my reading outside of work, as do my team. I personally manage at least 1-2 hours everyday minimum, because this is what I do, I want to be expert in this field. Her unwillingness to invest anytime or effort in her chosen field was astounding.

To top it all off, we got onto the subject of training courses. To be fair to this particular company, they are pretty good at sending their staff on training courses. But for one particular PT this wasn't good enough, she wanted to do some kids fitness course, which her manager wouldn't send her on and she said she couldn't afford to pay for it herself. And thus she managed to miss the entire point of the conference, which was to make more money from PT. Here's a clue, if you were a better PT, you would actually have some clients, which means you would actually have some money and you could pay for the course. And here's another hint, if you really wanted to do it, you would find a way, we're not talking �1000's, but a few hundred pounds.

I often wonder why people become PTs, it seems many of them have no training background and have as much interest in fitness and health as Jabba The Hut. Maybe they couldn't think of anything else to do, maybe its just a reflection of society, where superficial understanding and qualifications with guaranteed pass rates are par for the course.

Meanwhile, they make the rest of us look bad, they make the industry look amateurish, and the ones with real passion and knowledge are lost in the flood.

In part 2 I will review the cxworx program which I took part in at the same conference, and rant about master trainers

The Futile Search For The Magic Exercise. (Gestalt Training)

While flicking through Verkhoshansky's Special Strength Training Manual For Coaches, I came across this line in the preface which struck me as fundamentally important:

"In the past, the coaches were searching for the 'best exercise' which could assure an easy way in achieving the higher increase in athlete's performance. Later, it was understood that the single exercise cannot assure by itself the best increase in specific performance, but that it can be achieved by a group of different exercises integrated into a system."

This is an issue that reverberates throughout commercial fitness facilities, people want you to show them the magic, secret exercise that will change everything. To a lesser extent you still see this mentality in strength coaches as well, all we need to do is the Olympic lifts and everything will be fine regardless of the individual, their background or their sport.

Often times I will write a program for someone, and when they look at it, there is a sense of disappointment. Where are the secret exercises that will transform their body, where is the secret special ops bullshit that will make them throw up and therefore feel like they've had a real workout. Instead they see deadlifts, squats, presses, pull ups etc blah etc, all that stuff that has worked for thousands of people for at least a hundred years.

The point is not necessarily the individual exercises, however good they may be. The point is the accumulated effect of doing all these exercises together over several weeks, months & years. The workout is not just a list of exercises on a piece of paper, it's the effort you put into every single rep, every single hill sprint, the sessions you blast through when you don't feel like training, the focus, the tenacity, the push outside of your comfort zone. The whole is greater than the sum of its parts.

Not technically gestalt, but you get the idea

"Boring stories mister"

These are all examples of real world conversations I have had, some happen on such a regular basis, as to become generic, some are recent specific examples.

The bicep guy: "I'm looking for an exercise to hit the outer head of my biceps brachii, I've heard that semi supine 135 degree partial rep band curls are the answer, I was thinking of adding them onto my bicep day?"
Me: "How many chin ups can you do? And how big are your biceps now?"
Bicep Guy: "I don't do them. About 9 inches pumped"
Me: "You don't need a  bicep day, you need to do some chin ups and total body training, and stop drinking freakin lucozade while working out"

A real conversation I had a couple of weeks ago when someone walked into the gym
Woman: "I'm on holiday for 10 days, which one of these is the best machine to lose weight and get rid of this (pointing to stomach)."
Me: "Only 10 days, hmmm, none of them, eat less" (okay, I padded that out with some blah talk about nutrition and long term exercise, but you get the drift).
Also bear in mind that this woman wasn't a pre contest figure athlete in need of Lyle McDonalds stubborn fat loss protocol and a shipment of yohimbine, she was the standard fat loss client.

Six pack guy or gal: "Whats the best exercise for this? (pointing at stomach). At this point they want you to tell them about some secret ab-curl variation, do 100 of these and you will get a six pack, instead you ask

"Do you want to get your core stronger or you want to see your abs?"

Nine times of of ten, they want to see there abs. So you tell them its about nutrition really. But if they like, you could show them some total body training that's going to hit the core, as well as everything else and burn more calories than sitting on the recline bike. No, no, no! They don't want that, they want the easy answer, they want the magic exercise.

Magic functional core exercise - this will give you a 6 pack in 6 days: Or just do some squats, asymmetrical carries and buy an ab wheel

Or the person who thinks Pilates is a panacea for all their woes - back pain, posture, lose weight, get that stomach they always dreamed of while lying down, with this secret set of exercises (but that's a whole other blog post).

Last example, Running guy came into the gym because he wanted to work on his upper body and because of some long term intermittent non specific back pain. So I give him the SFMA, Mcgill, full assessment screen (included in his membership, no extra charge!), then take him through cat camels, bird dogs, glute activation drills, body weight squats, goblet squats, one arm DB press,the works. Next time he comes in he tells me he wants to only use machines because there safer and he thinks he hurt his back doing the other stuff. So I tell him all the downsides of machines, and the one or two that are the exception & may be worth him using, and then take him through hip hinges & golfers lift. And the next time he almost believes me, but he can't quite bring himself too, because I'm just a guy in the gym and not his physio, and he tells me he wants to use the leg press machine for his legs, so I tell him about the lumbar spine flexion on the leg press, and how the goblet squat is superior and safer, as is all the unilateral leg stuff we've been through, and how more functional it is to his needs blah blah. And how Dean Karnazes and Scott Jurek both lift weights etc etc.

And he looks at me like I've started speaking Vogon and the babel fish has fallen out of his ear. Because all he wanted to do was come to the gym and use some of those magic upper body machines and core machines and not have to think, and not really change the way he is moving at all. And carry on being a kyphotic runner with upper crossed syndrome and spindly legs who is forward flexion intolerant.

Did you not hear me when I said the Leg Press is not good for your back. Am I speaking Vogon or something?!

"I don't believe you, you're a liar". Magic machines.

Some people think they've joined a gym or facility and the money they pay is for the machines. Its not. You're paying for the expertise of the trainers. I think it was Stuart McGill who said you can tell how good a facility is by how few machines it has. A cable column, some kettlebells, power rack, barbells & prowler is the sign of a good gym.

Now I realise there is a sub-set of gym goers, or more specifically health club users who specifically pay for the machines and the exclusive environment. They don't care that the poor sap minimum wage gym instructor doesn't know anything about training because they come to the gym to tell people they go to the gym. For them staying fat & unfit is not an issue, they can have their post workout caramel latte in the cafe afterwards and get the fat lipo-sucked out at a later date.

Some people look genuinely disappointed when you don't put any machines in their program. They don't believe that the floor exercise you gave them for their core is the best one they can do, they don't believe that those bodyweight exercises are really what is going to get their legs in shape, or that dumbbell exercise the best thing for their arms. No, one of those shiny machines must do the job better, they look so new and expensive, why would someone go to the trouble of building those machines if bodyweight & free weight exercises were all that was needed?! There must be something I can sit down on, some kind of vibrating platform that will do this for me? No, there isn't. Welcome to the lie of the fitness industry my friend. Trust me, your membership fee should have nothing to do with the amount of machines in the gym, it should be about the results the trainer can get for you.

Bang for your buck exercises (note to all American trainers and coaches, stop using this phrase in your writing and work, it's worn out and trite)

Some exercises achieve so much that they are worth a thousand machines. There is an exchange in the DVD secrets of the shoulder between Gray Cook and Bret Jones which goes something along the lines of: so what do you do for you posterior chain? Swings. And your cardio? Swings. And explosive power? Swings. And shoulder rehab? Swings.

So I guess somethings do border on magic exercises. The swing is a gestalt exercise, so much more than it first appears. There is more going on than most of your clients will ever know.

Cue perfect opportunity to have a Neghar Fonooni video clip of some kettlebell swings. (After the few reps it looks like Neghar is even doing some neck packing - good work & technique!)



Yes, the hip hinge, goblet squat and bird dog may look simple. But you have no idea how much more beneficial they are going to be than the adductor and ab crunch machine. Yes, not only are you paying me for the stuff I show you, you are also paying me for all the useless crap I don't make you do.


You are not a snowflake, but you are an individual

Copying other peoples training can be a mistake. They are not you, you may have specific needs, injuries and time constraints. You should have an assessment, or at least honestly ask yourself what you need to really work on. This doesn't mean, however, that in general there aren't some commonalities in training that work for everyone. Yes, its a worn out phrase but success does leave clues. For example, with running, intervals, hills and sprints all work. This doesn't mean you need to go and sprint up a hill on your day 1 session, but what it does mean is walking for 10 minutes on the treadmill is never going to get you to that 10k run.

The same with weight training, you might think you are the only drug free individual in history who needs a bicep day, and a tricep day and fifteen different pec exercises. The reason we know time travel isn't possible, is because if it was Arthur Saxon and Eugene Sandow would be here now, hitting every wannabe bodybuilder over the head with a weighted sandbag.

Sandow: Back when men could wear leopard skin pants, while sporting a moustache when it wasn't movember and somehow managed to build a physique without access to a smith machine

Now this doesn't mean training has to be boring. Go ahead try new things, have crazy sessions where you do random stuff, drink NOS explode until you pass out. But never lose sight of the basics, because they work. Basic heavy compound movements, explosive lifts, intervals all work, but they don't sell products on the Internet.

"We didn't start the fire, its been burning since the worlds been turning"

I guess people want an easy life and quick results. Why stand up when I can sit down. Why put effort in, if there is possibly an easier way. Why bother changing, its too hard. The comfort zone is warm and cosy and people don't want to come out of it (see I did learn something on the 10 min gym training,  bridge model course: in joke).

If you are training for 5k or 10k and you've never run before, at some point you have to stop walking and running. And it will hurt, not in an existential way, but in a real 'my chest is going to explode' way because you body likes homeostasis.

There isn't some secret running schedule that no ones told you about, there's not some special barefoot shoes that will help you. At some point you have to go and run further than you've run before, and then run faster, and those individually sessions will build up into something magical, greater than one mere training session or method could achieve.The whole program gets results not the individual days

And sometimes you have to break out of your mental comfort zone. Tell a guy who has been doing 3 x10 on all his weights exercises for years that maybe he should try 10 x 3, or 8 x 2 or 5 x 5  and he will look at you like you just set fire to Arnies Encyclopedia of Bodybuilding. But why not try it, what the hell have you got to lose.

Will a deadlift alone change you? Probably not. The back squat? Maybe. However, put them together with presses, some kettlebell conditioning, pull ups, bodyweight exercises & a few hill sprints and 'you will become more powerful than you could possibly imagine'.

So stop searching for the magic exercise, or the magic programme. Its already here, you just haven't done it properly yet.

You gotta have a system, go and find one that works for you.